The Big Mistake: Treating Craft Cigars Like Legacy Brands Legacy brands have built-in GPS. Your customers can find them blindfolded, in the dark, during a power outage. Put them on the bottom shelf, the top shelf, or inside a humidor shaped like a treasure chest — they’ll still be hunted down like a rare Pokémon. Craft and boutique cigars?They don’t have that luxury. If you tuck them away in the corners or behind a wall of yellow-banded giants, you’ve basically told them, “Ni