Steve Amari

The Big Mistake: Treating Craft Cigars Like Legacy Brands Legacy brands have built-in GPS. Your customers can find them blindfolded, in the dark, during a power outage. Put them on the bottom shelf, the top shelf, or inside a humidor shaped like a treasure chest — they’ll still be hunted down like a rare Pokémon. Craft and boutique cigars?They don’t have that luxury. If you tuck them away in the corners or behind a wall of yellow-banded giants, you’ve basically told them, “Nice knowing you,...

Selling boutique or small-batch cigars isn’t about pushing boxes—it’s about telling stories, building trust, and giving smokers something they can’t get from the big boys. If you’re treating boutique cigars like mass-market brands, you’re already leaving money (and credibility) on the table. Here’s how to sell them the right way. 1. Sell the Story Before the Stick Boutique cigars don’t have billion-dollar marketing budgets. What they do  have is heart. Customers want to know: Who blended this...

While Cuba often dominates casual cigar conversations, the modern premium cigar world  is built on the tobacco grown in the Dominican Republic, Nicaragua, and Honduras . These three countries produce the majority of the world’s premium cigar tobacco and define the flavor profiles smokers enjoy today. Understanding their differences helps consumers smoke smarter—and appreciate what’s inside the cigar, not just what’s on the band. Dominican Republic: Balance, Consistency, and Refinement The...