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How to Set Up a Humidor That Actually Sells Craft & Boutique Cigars Because burying great cigars is like hiding the good bourbon in the mop closet.
The Big Mistake: Treating Craft Cigars Like Legacy Brands Legacy brands have built-in GPS. Your customers can find them blindfolded, in the dark, during a power outage. Put them on the bottom shelf, the top shelf, or inside a humidor shaped like a treasure chest — they’ll still be hunted down like a rare Pokémon. Craft and boutique cigars?They don’t have that luxury. If you tuck them away in the corners or behind a wall of yellow-banded giants, you’ve basically told them, “Ni

Steve Amari
Jan 93 min read


How to Sell Boutique & Small-Batch Cigars (Without Sounding Like a Sales Robot)
Selling boutique or small-batch cigars isn’t about pushing boxes—it’s about telling stories, building trust, and giving smokers something they can’t get from the big boys. If you’re treating boutique cigars like mass-market brands, you’re already leaving money (and credibility) on the table. Here’s how to sell them the right way. 1. Sell the Story Before the Stick Boutique cigars don’t have billion-dollar marketing budgets. What they do have is heart. Customers want to know:

Steve Amari
Dec 18, 20252 min read


The Modern Powerhouses of Premium Cigar Tobacco The Top 3 Cigar Tobacco Producing Countries Driving Today’s Premium Market.
While Cuba often dominates casual cigar conversations, the modern premium cigar world is built on the tobacco grown in the Dominican Republic, Nicaragua, and Honduras . These three countries produce the majority of the world’s premium cigar tobacco and define the flavor profiles smokers enjoy today. Understanding their differences helps consumers smoke smarter—and appreciate what’s inside the cigar, not just what’s on the band. Dominican Republic: Balance, Consistency, and R

Steve Amari
Dec 18, 20252 min read
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